Craft beer refers to any all-malt, or nearly all-malt, beer made by any small, regional, or micro-brewery. Instead of trying to appeal to a wide market with one beer, craft beers emphasize flavor and cater to a number of different tastes. The joy of craft beers comes from the experience of a complete profile of aromas, flavor, color and texture that distinguishes every craft beer from one another.
All craft beers are made from the same basic ingredients: malted barley, hops, yeast and water. Certain styles, such as wheat and rye beers, will add other signature grains. Unlike lighter, mass-market beers, craft beers avoid adding grains such as rice and corn that thin out the flavor of a beer.
The process of brewing craft beer is overseen by a Masterbrewer who carefully selects ingredients in order to create beers with a full flavor. Brewers look to emphasize flavor possibilities in each ingredient: hops may reveal citrusy or floral aromas, while malted barley can be evocative of chocolate, coffee or honey. In addition to flavor and aroma, brewers pay careful attention to color, mouth-feel, and the amount of head, or foam, the beer produces when poured into a glass.
American Craft Beer Partners is eager to continue working with breweries to introduce the world of craft beer to Shanghai and the rest of China.
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